Data and analytics,

What we offer

• Data Aggregation:

  We gather data from various sources and combine it into a single format for better data analysis. Our data aggregation solutions promote consistency through the use of precise, pre-established procedures for data collection and management throughout the data cycle. Gather data that is both structured and unstructured from a range of primary and secondary sources.Build a data master and make sure the information in the golden source conforms with all legal standards.We enter data into the pertinent databases and, when possible, automate data ingestion.

• Data Engineering:

  Companies must fully utilise the power of data in today's data-driven environment in order to gain fresh insights and take wise decisions. Here, our data engineering services and products play a crucial role in assisting our clients in making the most of untapped potential. In order to improve the models' capacity for prediction, we create them using information about product holdings, collecting operations, and collectors' comments. We use algorithms based on natural language processing (NLP) to manage both organised and unstructured data. With our data analytics and engineering solutions, we implement appropriate end-to-end data intake to data enrichment procedures across domains. To create a data lake, we offer automated data ingestion and integration solutions from many sources.

• Contextual Intelligence:

  The evolution of the web or the world wide web and the availability of large amounts of data within organizations has pushed them toward intelligent data-driven techniques for effective decision-making. This has led organizations to adopt ML as an aid to learn from the available data and make intelligent decisions. We provide insights to businesses by leveraging the data and conducting analysis as per the business requirements to enable better decision-making. We provide consumer insights by analyzing social media interactions across various platforms. Our strength lies in catering to M&E and BFSI clients. Using ML to analyze the new customers and fit them into a persona to customize relevant products or marketing strategies to improve customer acquisition and conversion rates.

• Advanced Analytics:

  At SGA, we create and maximize our client’s monetizable data assets by building advanced ML models using relevant data in different contexts as per our clients’ domains like BFSI, Media and Entertainment, Technology, and Manufacturing. Our advanced data architectures, along with analytics support, help in mining large enterprise data and generate actionable insights for better decision-making. We apply advanced analytical models and visualizations to data marts for faster and more efficient insight generation and prediction. We build advanced predictive analytics frameworks for sales, marketing, and campaign effectiveness. We create insight frameworks using advanced AI/ML to enable monetization of the data and business intelligence assets that can be consumed by various consumers of the marketplace.

• Marketing Analytics:

  We must consider more than merely gauging the success of the marketing operations if we are to fully exploit our marketing initiatives. Understanding how the competition behaves and investigating the newest channels and cutting-edge technology that can be used are also essential. In order to monitor, optimise, and innovate in order to assist businesses accelerate growth, SG Analytics, a top marketing analytics practitioner and partner of Fortune 500 organisations, combines the finest of market research and marketing analytics. Calculate ROI and evaluate the success of your marketing efforts. Get essential insights from social media data to comprehend market trends and consumer sentiments. By creating and improving multi-channel attribution models, you can identify the marketing channels that are the most successful. Provide a "360-degree" snapshot of consumer behaviour to introduce individualised advertising campaigns and deals.

• Customer Analytics:

  We must consider more than merely gauging the success of our marketing campaigns if we want to truly exploit them. Understanding the strategies used by the competitors as well as researching the newest media outlets and cutting-edge technologies is essential. The finest of market research and marketing analytics are combined by SG Analytics, a leading practitioner of marketing analytics and a partner of Fortune 500 organisations, to measure, optimise, and innovate, assisting businesses in accelerating growth. Calculate ROI and evaluate the efficiency of marketing expenditures Critical insights derived from social media data might help you understand market trends and consumer sentiments. Develop and improve multi-channel attribution models to identify the most successful marketing channels. To launch individualised campaigns and offers, create a "360-degree" view of consumer behaviour.